I am excited that the Jewish Community News is back from its Summer break.  I feel as though I have been without a friend for the past three months. Really, the JCN is a resource for the whole community and a great place for us to share the impact your support has in our community and across the Jewish world.

We continue to monitor the needs in Ukraine. Through your generosity we raised over $150,000 that went directly to needs on the ground in the region. As you know by reading the news the needs of the people of Ukraine will continue for some time. We will continue to raise funds to support those needs.

I am starting my first fiscal year as the CEO for the Jewish Federation of the Desert. Not that I haven’t been working since I started in March. The fiscal year gives us the framework for several key parts of how the Federation operates. First and foremost. it is the beginning of board terms.

This fiscal year we welcome new board members to the board and welcome back the standing board. In future issues of the JCN we will provide profiles of the board and the new board members. The fiscal year also starts our new budget. Over the next several months we will be publishing both the operational budget and the allocation. One new thing this year is we are being recognized by Charity Navigator with four stars the highest rating for non-profits (thanks to our CFO Alberto Tejero).

In short, the mission of the Federation is to be the central and inclusive communal organization for the Jewish people of the valley, committed to the state of Israel and to help Jews in need no matter where they reside. We accomplish this through our vision of creating vibrant and purposeful ways to care for the vulnerable, provide educational and engagement opportunities and to support Israel and world Jewry.

This year we will be hosting many events that showcase our work and our partnerships in the community. Keep a close eye on our website (which we are revamping) and our community calendar for those events. We have also expanded our networks by joining two substantial organizations: Jewish Public Affairs of California and the Jewish Book Council. We will be writing and posting articles and updates from these and other partners.


Alan Potash,  CEO



69710 Highway 111.  Rancho Mirage, CA 92270

Phone: (760) 324-4737   |    E-mail: